Broker CFI Financial Group and Sheffield United Football Club have entered into a one-year partnership covering the 2023/2024 Premier League season.
As part of the sponsorship agreement, the club, known as the Blades in their home city of Sheffield, will wear CFI-branded kits.
Sheffield United is highly ranked in the English soccer league and has a large fan base that follows the team's progress on television and online, FNG reported.
"Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership," said Paul Reeves, Head of Commercial at Sheffield United.
"We are honored to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace," said Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group, commenting on the partnership.
It is worth noting that the broker has repeatedly supported various sporting events. Previously, CFI announced its sponsorship of the Mubadala World Tennis Championship, as well as the Lebanese Basketball Federation and the Jordanian national basketball team.
See also: ATFX sponsors the Duke of Edinburgh Cup Qualifier.